Privacy Policy
Last updated: January 2026
By Aurora UK Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website byaurorauk.com or make a purchase from us.
We are registered in England and Wales (Company No. 03489994) with our registered office at Asquith Avenue, Leeds, LS27 9QX.
Information you provide to us:
- Name, email address, phone number, and delivery address when you place an order
- Payment information (processed securely by Stripe - we do not store card details)
- Account information if you create an account with us
- Communications when you contact us via email or our contact form
- Reviews and feedback you submit
Information collected automatically:
- IP address and browser type
- Pages visited and time spent on our site
- Products viewed
- Device information
- Cookies and similar technologies (see our Cookie Policy)
We use your personal information to:
- Process and fulfil your orders
- Send order confirmations and shipping updates
- Respond to your enquiries and provide customer support
- Improve our website and services
- Send marketing communications (only with your consent)
- Comply with legal obligations
- Prevent fraud and protect our business
Under UK GDPR, we process your data based on:
- Contract: To fulfil orders and provide our services to you
- Legitimate interests: To improve our services and prevent fraud
- Consent: For marketing communications (you can withdraw at any time)
- Legal obligation: To comply with tax and accounting requirements
We retain your personal information for:
- Order data: 7 years (for tax and accounting purposes)
- Account data: Until you request deletion
- Marketing preferences: Until you unsubscribe
- Website analytics: 26 months
Under UK GDPR, you have the right to:
- Access: Request a copy of the personal data we hold about you
- Rectification: Ask us to correct inaccurate data
- Erasure: Request deletion of your data (subject to legal requirements)
- Restriction: Ask us to limit how we use your data
- Portability: Receive your data in a portable format
- Objection: Object to processing based on legitimate interests
- Withdraw consent: For marketing, at any time
To exercise any of these rights, email us at hello@byaurorauk.com. We will respond within one month.
We implement appropriate security measures to protect your personal information, including:
- SSL encryption on all pages
- Secure payment processing via Stripe (PCI DSS compliant)
- Regular security updates
- Limited staff access to personal data
Your data is primarily stored and processed in the UK. Some of our service providers may process data outside the UK, but only where appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions).
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or emailing you directly.
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
Questions?
If you have any questions about this policy, contact us at hello@byaurorauk.com