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Why By Aurora?

From frustrated consumer to trusted creative partner – how one maker's journey became the foundation for supporting creators across the UK.

Hi, I'm Dawn

Aurora – Latin for daybreak – started as my little play on words. It became something much bigger than I ever imagined.

Like so many of us, I struggled to find moments of calm. Scented candles became my sanctuary, but the well-known brands kept disappointing: black smoke, artificial fragrances, and guilt about their environmental impact.

That frustration sparked a journey that would change everything.

Aurora represents that moment when darkness gives way to light – when frustration transforms into solution, when a personal need becomes a mission.

From Maker to Partner

1

The Learning Years

What started as making a few melts became an obsession with perfection. Countless hours testing waxes, experimenting with fragrance loads, learning why some melts chip while others flow like silk. Every failure taught me something new.

2

The Community Calls

As word spread, other makers started reaching out – not just for products, but for advice and reliable supplies. They faced the same frustrations: inconsistent quality, broken promises, suppliers who didn't understand their craft.

3

The Dual Mission

Today, By Aurora UK serves creators who pour their hearts into their craft, and homes seeking luxury scent experiences. Our deep understanding of the making process makes us uniquely qualified to serve both.

Who We Serve

For Creators & Makers

Your creativity can't wait for unreliable suppliers.

  • Consistent wax, batch after batch
  • Moulds that release perfectly
  • Reliable delivery
  • Support from a fellow maker

For Discerning Homes

Luxury you can feel, instantly.

  • Room-filling fragrances
  • Premium natural ingredients
  • Artisan-crafted quality
  • An authentic story behind every melt

Our Promise

Quality

The same standards that built our reputation with professional makers.

Reliability

We deliver consistently, on time, every time.

Support

Real help from someone who understands your craft.

Ready to get started?

Whether you're a maker or seeking luxury for your home, we're here to help.